I'm Cody Schatzle. I design websites, logos, and print collateral in the New York Hudson Valley (New Paltz).

Modern Construction Services
Everything I needed to know is in the name. The owner wanted something (obviously) modern, sleek, and professional; something which would transfer well onto his trucks and equipment and remain recognizable/unique. I wanted to add a touch of cleverness, so I formed the buildings in an M shape.

Mag-Gro
Sometimes you work on silly projects for silly products. This is a hair care product (see here) that you roll across your scalp, the idea being that blood flow to the scalp can increase hair growth/health. I can make no claims as to the product's efficacy, but I'm proud of the logo.

Airbak
This is another "tone only, no visual representation" logo. The mark itself doesn't literally represent anything – it's only supposed to abstractly give a feel for the philosophy and personality of the company. It's supposed to be a very brandable, minimalistic mark, and I was definitely channeling my love for one of the (arguably) greatest logos ever, Nike.

Village Apothecary
As a compounding pharmacy, the de facto representative graphic is a mortar & pestle. Pushing the boundaries of that concept, I wanted to leave behind the standard looking versions of that idea, whilst also incorporating the sense of health, nutrition, and environment inherent to compounding. I also made their website, which follows a similar design philosophy.

SafeCampus
SafeCampus is an alert service for schools and Universities – students, parents, and teachers can report incidents, violence, bullying, threats, etc. anonymously. The logo is supposed to be friendly and youthful while also obviously representational of the idea.

Topzip
A backpack-making company looking to brand itself as fresh, edgy, urban, and creative, my idea here was to forego any literal visualization of the company's field and focus solely on the personality from a design perspective – the stylization of a "t" in a circle, the negative space of which creates a "z", I think, nailed it. The fact that it abstractly resembles a zipper was an unintended luxury. On their website, you can design your own bag (if you'e a "partner").

Literary & Arts Foundation
This was a logo redesign for a nonprofit arts foundation. The original logo had the treble clef, but used it only in place of an ampersand. I wanted to create something that would be wholly inclusive as one symbol, containing "L" and "A" along with and including the treble clef.

Woodstock Apothecary
An abstraction of the "W" for woodstock as well as an obvious nod to the "green/natural" concept, with a jarring maroon thrown in to represent "modern/scientific" and to spar with the first concept. This logo is supposed to be friendly, welcoming, hip, and representative not only of the concept of the company, but of the town.

HV Social
A Hudson Valley specific social networking website. The logo is supposed to resemble two people waving at the "camera". I was hesitant that it did, but a poll of about 15 had a 100% success rate in recognizing that without prompt. Simple idea: it's supposed to be friendly and welcoming while also metaphorically "legible" and self-explanatory.

Lavva
Entirely abstract. There's really nothing to "represent visually" in any literal way, as the idea of the project (a social-networking search engine) is not really something that can be understood in a visually literal sense. Thus, the focus of the logo was to create a strong brand sense and to remain true to the tone of the project.

IceHouse Grill
A restaurant/bar in Poughkeepsie. The concept is fairly direct – it's intended to resemble ice bricks. That's about it.

Pillars of Remembrance
The client plans to sell jewelry to commemorate/remember the September 11th attacks and wanted a logo that had literal representations of the World Trade Center, United 93, and the pentagon all in one. While that sounds like a designer's nightmare, I think the results are sufficiently minimalistic. Just the right amount of abstraction.

R.S. Abrams & Co., LLP
There's no real conceptual process behind this – it is what it seems at face value: a simple abstraction of the acronym of the company's name. There are tones intended – knowledgable, professional, wise, intelligent, experienced, etc. – but no visual representation of any particular idea.

Dental Sales Professionals
Dentistry is a field all-too synonymous with "boring". I wanted to challenge that notion by making something fun, easy to understand, and pleasing to the eye. The web design I created for them can be seen in the web section, and follows suit.

Phygment Design
Phygment Design is a crafts design company that specializes in everything from wedding/party invitations to making Christmas decorations. Given the abstract and somewhat far-ranging nature of the concept, the logo couldn't be visually specific to anything, so I tried to run with the "figment of the imagination" angle. There was another concept that encased the word "phygment" in it's entirety, but I thought it too cumbersome.

Rock Vitamins
Located in Woodstock, New York, I wanted this logo to represent the personality of the town, each word individually, and the concept as a whole. It's supposed to be somewhat kitschy, hip, and clever, railing against the seemingly stale nature of the pharmaceutical idea. I actually think I came up with a bunch of good ideas.

Environmental Forest Products
Given the environmentally conscious, though extremely masculine, nature of the company, I wanted to create something that would encompass and marry both of those ideals. The first time around, I got one, but not the other.

Drifters Film Studio
There is no one "personality" that would encompass and represent the wide-ranging types of movies produced by a film studio, save for that of "film", so I wanted the logo to reflect that, not just in its ambiguity, or in its generalized "film thread" element, but also in the fickle baseline of each character.

Dental Arts of Tuckahoe
Abstracting the acronymous version of a company's name, while also visually representing what that company does, is an identity goal I almost always try to meet. Rare is it that everything works out so nicely. They're a cosmetic dentistry center and the logo is smiling. Get it?

Aquafina
This was a conceptual redesign. As far as corporate logos and logotypes go (or, more accurately, logos of any kind), I think the actual Aqufina logo is about as dull as it gets. I wanted to inject some "interesting" into a place where it clearly wasn't previously. On top of that, I wanted to conjure up the idea of something else that should be painfully obvious in the company's logo (but, again, isn't) – water.

Cornerstone Services, Inc.
Given the one huge constriction of "it has to be a griffin" (the CEO's last name is Griffin), I wanted to create something that would (obviously) be visually interesting and simple, and yet still read as "logo" and not "clipart", an oft-mismet goal in logo design that I think the original failed to do.

DataConsulate
This was mostly a cleanup design based on an existing one, not my orignal concept. DataConsulate is Cornerstone's in-house data management program. The idea here is to evoke a sense of "your data and information will be handled with the delicacy that would be given to it by a library...or a government records office...or something like that".

Palisades Dental
Another example of a client predetermined to have some concept in their logo (in this case, the bridge), I had to compound that idea with the general one of dentistry. Thinking of the toothbrush/bridge was a lucky epiphany.

BikeSmith
Hudson Valley bike fixer! This is a fairly straightforward design. The logo itself is meant to directly reflect the concept and name of the company. There was another concept that was more "roadbike"-esque, and had spokes, but I felt this version was cleaner, both visually and legibly (that is, I think the logo reads more obviously as "we fix bikes").

LadyLifter Fitness
This one was for a fitness/personal training services company. Using symmetry of the letterforms not just as a purely visual element, I wanted to evoke a sense of exercising/fitness, but not in the typical "muscles and strength" fashion. I didn't make the website, but check it out anyway.

Quick Brown Fox
The intention for this logo was to match the technology-and-health-and-humor-oriented personality of the concept. Fixedsys, the typeface used here, is also the one used on many PC code pages, including the infamous Blue Screen of Death.

Paint it Forward
Simply – a painting company. The obvious direction, given the nature and name, was to go for the idea of "forward", and what better way to do so than with an arrow?

Omnibus
SUNY New Patlz' Graphic Design BFA program holds a thesis exhibition each year for its BFA students and calls it "Omnibus". The students from what will be the following year's BFA program design the current year's logo (i.e. class of 2009 designs a logo for class of 2008). This was my proposal.

Hudson Valley Bankruptcy Bar Association
This logo was intended to marry the two concepts of "Hudson Valley" and "Law Firm...ish". It's a little too abstract on the first, but certainly on the money on the second. On reflection, I think it seems a bit more "Noah's Ark" than I would have liked, but my other ideas were rejected in favor of this one.